Big and small businesses need to have a plan to deploy a data protection strategy with a CDP backup to secure their valuable business data Nowadays, every company that operates in the digital world is aware of the potential threats that lurk both offline and online. Protecting business data has become essential for business success....
Business trustworthiness is key to acquiring and retaining loyal customers – ensure you earn the customer trust needed for your business Ask anyone in the business world and they’ll tell you trustworthiness is one of the most important assets for your business. No matter what kind of work your company does, you expect your customers...
Take your company image to the next level with influencer marketing strategies that leverage key thought leaders for your business Influencers are all over the web and influencer marketing is constantly gaining more attention. In fact, it’s estimated that influencer marketing will become a $10 billion industry by 2020. What’s the reason behind their success?...
5 ways you can start law firm marketing strategies and techniques that showcase your firm’s capabilities and take your business to the next level Starting an effective law firm is an important issue, which is why you need to consider the idea of employing techniques that could take your business to the next level when...
How to build consumer confidence and trust in your small business so customers can feel confident spending money on your brand For an online or an e-commerce business, a question that every customer will eventually make is – do I trust them enough to do business with them? First of all, there are a lot...
How to make your growing small business office simpler to organize and manage to improve your business productivity The more people you have in your office, the more distracting it will become. Due to the fact that its main purpose and measurement of effectiveness is productivity, this will be quite the problem. Moreover, an inefficient...
6 ways to adjust your b2c small business direct marketing strategy for techniques and approaches that work best for b2b outreach The problem with SMB marketing teams lies in the fact that they’re often basing their B2B outreach based on B2C methods, techniques and approaches. Sure, a sale is a sale and a customer is...
A focused team at work will ensure your hard-working employees are maximizing their productivity for your growing small business The principle known as Price’s law claims that a small portion of the workforce in any enterprise does the majority of the work. According to Price, a square root that consists of the most productive staff...
Generating repeat, return customers with a positive customer experience is a winning strategy for your small business success A small number of return customers generate as much as 40 percent of your entire profit. However, statistics surrounding them tend to be even more impressive. A satisfied customer might return even if you don’t engage them...
Small business efficiency hacks that will boost your productivity without busting your budget A lot of first-time entrepreneurs believe that the issue of efficiency is something that cannot be improved without further resource investment and they couldn’t be more wrong. Sure, new purchases, hires and innovation can make a massive difference in productivity, yet, sometimes...