Connect customers with your business with a variety of communication channels and techniques that enable a two-way conversation In 2019, trying to operate any business with a one-way communication style with your customers can be fatal. Customers want a conversation, back and forth communications to heighten their understanding and engagement in your business and offerings....
Choosing the right video type that will have the biggest impact for your business and your digital marketing strategies You want to add video to your marketing strategy, but you’re having a difficult time deciding what type of video will provide the most value to your audience and give you the largest reach. Or perhaps...
Use our customizable marketing plan template builder to create a 2020 marketing plan that works for your business marketing strategies and tactics The start of a new year is the perfect time to start a new marketing plan. A marketing plan template for 2020 will help you get a quick start on a solid plan...
You don’t have to be a big business to create a big brand… follow this small business brand strategy to make your business look a lot bigger and stronger. We live in interesting times. On one hand, we have this massive collection of online tools for critical business processes like marketing, branding, bookkeeping, etc. and...
Choosing the right social media sites to invest your time in that will maximize opportunities for your small business Gone are the days that businesses need to have multi-million dollar marketing budgets to communicate to the masses about their products and services. Businesses can now connect and communicate with customers and prospects directly with popular...
Going beyond product descriptions to describe your brand by telling a small business story on your website that customers want to hear When consumers browse online, they typically think about types of products they can buy, or are simply looking to learn more about an industry. Many websites make the mistake of focusing too much...
Why your small business blog needs an editorial calendar, and a step-by-step how-to create an editorial calendar for your content marketing planning process It’s no secret that content marketing is becoming ever more essential to running a successful business. If the phrase “content marketing” sound overwhelming and complex, however, fear not! For most small businesses,...
Why every small business can, and should, make digital publishing part of their ongoing content marketing strategy While seldom visited libraries and bookstores might make it seem like not a lot of people read books nowadays, this is not an accurate indicator. If you take a look at the digital publishing statistics, you’ll see that...
Copywriting sales and marketing tips for writing email headlines that are more effective, attention-grabbing for small business email marketing Did you know that email marketing reels in new customers 40 times more than Twitter and Facebook? Yet, it also shows that 75% of consumers do not open promotional emails and only 5% of the ones...
Instagram mistakes you’ll want to avoid when promoting and marketing your small business to customers and followers on Instagram As of the second quarter of 2017, Instagram is teeming with more than 700 million active users. This vast and diverse community has attracted 70% of the businesses in the USA alone. It is a rich...