Make business connections that really mater with 3 ways you can build a powerful professional network Trite though it may sound, the adage is true: When it comes to business, “it’s not what you know, but who you know” that matters. In today’s hyper-connected world, it is no longer enough that you keep your head...
Author: Editorial Staff
What to Do with $500 for SEO and $500 for PPC?
How to allocate your SEO or PPC advertising with a limited budget Hiring a reputable PPC or SEO company takes money. How much money depends on the size of your company, the size of the campaign, and the expertise of the company you’re hiring. There are a number of factors at play here, but it...
The Five Issues that Could Stranglehold Your Small Business
Be prepared for these business challenges that could make or break the success of your new business New businesses are tricky, aren’t they? Everyone knows just how difficult it is to start, and make a success of a new business. According to Bloomberg, eight out of ten people who start businesses fail within the first 18...
Is an Employee Survey Right for Your Small Business?
What to consider when evaluating if a survey to your employees is right for your business Employee surveys – they’re only for large organisations, right? Not so. But while there may be many attractions to running an employee survey in your small business, there may also be similar levels of concern. So, how do you...
How to Create Instagram Posts That Make Your Phone Ring
3 Steps to growing your small business with direct calls from Instagram posts With incredible growth resulting in over 600 million active monthly users and a heavy emphasis on imagery, Instagram has established itself as a powerful place to promote both auto clicker products and services. More than 120 million Instagrammers have visited a website,...
Small but Perfectly Formed: Employer Branding for the Small Business
Employer branding can help promote how your small business offers unique opportunities for employees If you run a small business, you’ve got enough to worry about, haven’t you? You have to keep on top of sales, ensure you’ve got the best people in your team and look after your customers. Employer branding may not be...
How to Blog for Better Business: 4 Surprising Secrets about Content
Have you struggled with content? Have you heard ” content is king?” Blogging is the cornerstone of your content strategy. Simply by writing one blog every week you can create a powerful content strategy. You can turn each blog into multiple pieces of content that you can use every where! Once you write a blog...
3 Types of Videos to Help You Dominate 2017 with YouTube
Video is going to be big in 2017. Heck, it’s already been big in 2016, and it’s only going to keep growing! Instagram Live Streaming, Facebook Live, Snapchat Stories – it seems like there’s a new medium for video every day. But YouTube is still the biggest video platform, with over 4 billion views per...
The Fortune is in Following up! 4 Insights for Your Business
I’m sure you’ve heard the saying, “the fortune is in following up!” This is so true especially when looking at marketing strategies. Research shows time and again that direct contact and follow up creates the greatest ROI (return on investment). Are you practicing good follow up strategy? Once you’ve met someone networking, connected online, or...
4 Ways to Successful Networking as a Marketing Strategy
In September I shared insights into marketing your business through networking. In particular we looked at if you are a net-worker or a net-beggar. I’d like to expand further on the power and importance of networking as a business tool. Smart entrepreneurs network. They understand that networking is a key marketing strategy for business success...