Writers are not the only ones who get a block in their creative process. Marketing also requires ingenuity, and specialists in this field also get stumped. It doesn’t help that marketers have to deal with various tasks at once. From liaising with clients to team meetings and revisions, a marketer’s job is so wide-ranged that...
Strategies to maintain your focus on business or work productivity Focus is a delicate thing. You could be in the zone, flowing, and feeling unstoppable one minute… And the next? A tiny distraction can throw everything out of whack. Perhaps it’s an untimely notification your phone, an eye-catching email, or a thought that creeps into your...
The difference between native advertising and sponsored content, and advertising opportunities for small businesses Small businesses are always looking for ways to get their message heard… in a meaningful and cost-effective manner. While print advertising still remains a viable option, online advertising has offered brands a more measurable way to advertise and drive action to their website....
Knowing the difference between “net-worker” and “net-begger” can lead directly to your success! When understanding marketing for your business it’s important to see that there are MANY ways to do so. (I am famous for saying: social media isn’t marketing…it’s a place where you can employ marketing strategies.) Marketing agencies spend considerable time and money...
A lot of people have goals of being a manager someday. There is the thought that management level roles provide better compensation and benefits. However, bear in mind that with this promotion comes with it a bigger responsibility. The good news is that being an efficient manager is something that we can learn as long...
A good workforce is one of the key elements in having a successful business. A brilliant concept will not come to realization without employees to help achieve the organization’s goal. While hiring your first employee entails accountability on your end as an employer, it also entails responsibility on your new staff to help make your...
Marketing and selling products for your e-commerce business on Amazon.com It’s coming up on the busy Christmas retail selling season that can literally make or break a year for business-to-consumer businesses that sell online. Identifying new selling channels like Amazon can ensure that your e-commerce business can thrive during your busiest online selling season. This...
How small businesses can quickly get ahead of the competition and increase sales opportunities This is a consumer’s market, a market that is governed by customer preferences. Analyse the market trends carefully before you venture out into the competition. The whole purpose of starting a business is to earn profit, that is, you get maximum...
4 proven tips to improve customer loyalty and retention for your small business Pop quiz: Is it more expensive to attract new customers or keep the ones you already have? According to research from Frederick Reichheld of Bain & Company, increasing customer retention rates by 5 percent can increase profits by 25-95 percent. Long story...
Strong employee engagement is often an untapped opportunity to grow your small business brand. Brand loyalty and promotion is something that every brand strives for, but most brands approach it as something that happens amongst a purely external audience of consumers. One of the most important audiences is a brand’s own employees, yet they...