Multi-channel customer service (also multi-channel customer support or even Omni channel if you prefer) is one of the new marketing ‘buzz words’ that we have inherited along with the internet era. Businesses are told that they need to be multi-channel to thrive. But what does multi-channel customer service mean in practice? As ZenDesk most ably puts...
To truly identify with your target market, it is important to not only be able to speak their language but also get inside their heads. Let’s have a look at some of the ways successful marketers are reaching the right audiences for their products or services using a few simple psychological triggers. Remember, the purpose...
Cloud technology has taken the world by storm, no pun intended, and web developers across the have expressed special interest in the cloud as it pertains to web development. Companies looking to make the most of cloud technology in their web applications should also consider the importance of choosing the Best LLC Service to ensure...
Today’s online marketers and their teams are becoming increasingly remote, working together as virtual teams from different corners of the globe. Not to say that the cloud hasn’t played a critical role in enabling such remote flexibility, there’s no avoiding the fact that the switch from traditional working environments to virtual ones can be and...
I’ve been in the SEO industry for close to 5 years now, generally SEO is seen as a “snake oil” industry, due to the huge amount of spam emails that you and I receive. But, there is no denying that ranking in Google can be hugely profitable for almost any business. Knowing this, many small...
Getting your first client or customer in any business is said to be the most difficult. Digital marketing businesses are no different. When you first start a company you have no case studies, no testimonials and more importantly no trust. In this article I’m going to outline the exact process I used to gain my...
Transforming ideas in a new business or trying to boost work efficiency, requires great devotion in every aspect, but also an inspiring team that will support the idea and the right productivity tools that will streamline the way to success. There are several challenges that need to be overcome when trying to establish an effective...
The times when your business has the most difficulty getting people in the door can also be the times that are the most critical to your success. Whether you are just opening or experiencing a slow season, a well-targeted direct mail campaign can be a lifesaver. Here are a few ways to get the wheels...
Email marketing is a fantastic way to keep customers engaged and up to date with your business. When I talk to business owners about how they maintain communication with their consumers, email sparingly comes to the top of the list. “It goes straight to spam,” or “no one ever opens it up,” is the assumptious...
You may have noticed that Small Business Marketing Tools recently implemented a new site design. It’s a New Year, so we figured it seemed like a good time to roll out a new design. We think its cleaner and easier to navigate (something that should be the main driving force for any website redesign). When we...