Whether you work in-house or at an agency, it’s essential to ensure your team members are empowered to be more productive and efficient. Marketing teams that work well together in a productive and efficient manner tend to deliver the best results. In this article, we will look at some productivity tips that can improve your...
Remember being a kid, and asking for something you wanted? It would often deem the response, “If you say the magic word!” Wouldn’t it be cool if marketing worked the same way? What if there were magic words that could convert every single prospect into a lead or sale, no questions asked? While there is...
While direct mail marketing can be cost intensive, it can produce spectacular results. As a small-business owner, when you plan and execute a direct mail campaign, don’t forget the most important part: measuring your results. It can be easy to get completely focused on the content you’re sending and the list you are using. However,...
In-house digital marketer vs. outside agency – what is the best choice for your business growth? In order to grow, small businesses need to decide whether they should employ an agency or an in-house digital marketer. By understanding what implications this may have for your business in terms of cost, experience, roles, and expertise, you...
Have you ever gone online to research a purchase before you visited a store to buy it? Have you ever gone online and then bought a retail item through a website? I think it’s safe to say we all have. Is there any seasonality to this? The answer to that question is…. “it depends”. It depends upon...
Maximizing online marketing campaigns with integrated lead generation strategies Internet marketing lead generation is used to target a unique audience in a much simpler through the web by converting the traffic your site is receiving to customers. But, how do you combine each element of the Internet to do this? The Internet Marketing Lead Generation Ecosystem...
How small businesses can use email marketing to maximize sales opportunities Thanksgiving week For small businesses in the retail sector, the holiday season can make or break their year. And for most, the week of Thanksgiving typically marks the kick-off of sales and discounts that will help them end the year strong. But for small business...
Every day and in countless ways. running a small business is both challenging and rewarding. Social media, although rewarding in many ways, has also become one of the newest challenges small businesses face with their marketing. Is the time I am investing worth it? How much should I be spending on social media advertising? What...
Follow these tips to help you gain more email subscribers from your website You know by now that an email newsletter is one of the most effective ways to engage your customers. You may also know that an email newsletter is an awesome marketing tool that will help you boost interest in new products, services...
Many small business owners and entrepreneurs want to encourage their kids to develop their own business someday or help inspire the next generation of entrepreneurs. Don’t you wish someone shared with you everything you know now when you were a kid with your first business idea? My First Startup is an educational comic book that teaches...