Direct marketing has been an advertising mainstay for decades, and with good reason. Direct marketing enables small-business owners to achieve their ultimate goal — a true one-on-one conversation with customers and potential leads. It’s a personal and highly targeted form of marketing; and when done correctly, direct marketing can provide tremendous returns in terms of...
Small businesses don’t have it easy in times of global economic hardships: competition is growing with the number of potential customers staying approximately the same. Even with a steady increase in tools available to brands looking to get through to their target audience and market their products among new clients, finding the perfect marketing model...
How small businesses can use the Periscope app as a direct marketing tool at trade events If you haven’t heard of Periscope yet, don’t feel too bad- it’s still fairly new. That being said, for such a relatively new platform, it’s having some unheard of growth, and it’s probably worth getting acquainted with before everyone...
Is your small business branding ready for a new and improved brand image? Rebranding a business is not for the faint of heart. The process demands close scrutiny of internal culture, an objective assessment of current (and future) market conditions, and no small amount of courage to take a chance on a completely new identity for...
Targeted Facebook advertising boost sales and customer acquisition to help jumpstart new business As an entrepreneur or small business startup, getting your new product or service in front of the right people (you know, people that want to buy from you) can be quite a challenge. Even if you have a really unique product or service, that...
How your small business can boost productivity and cut costs by offering employees paid sick leave Many small businesses have to evaluate and making cost-benefit decisions on which benefits their employees need the most and which benefits they can afford to offer. While your business may be eager to improve benefit packages for employees, it also...
Why DIY is the future of small business search engine optimization The problem is one of economics. The days of (relatively) quick and easy website ranking through SEO are over. Back in the good old days of 2010 and 2011 an SEO agency selling Small Business SEO packages could provide real value by making required...
How to make a direct mail campaign stand-out and get results in a world of online marketing messages Purchasing decision makers and influencers are undoubtedly relying on the Internet for researching products, services and vendors. In an age where buyers are staring at screens instead of their inboxes, how can direct mail marketing produce results? The fact...
How to find your business focus and target your customers with niche marketing successfully All successful marketers have a well-defined niche. Expert marketers know exactly who they’re talking to throughout every marketing campaign so that they can fully maximise their return on investment (ROI). Whether their niche is as general as ‘single mums in their...
How brands can use Instagram as an effective marketing tool One of the many questions you will face as a business is the issue of having a social media presence. Most businesses have a Facebook page, but is that enough? Should you also be pursuing other avenues – like Instagram? Instagram for Businesses by the Numbers...