Building a startup brand means building a reputation of trust and credibility in your market Starting a new B2B business can be tough, especially when it comes to building the trust and credibility you need for potential clients to work with you, and setting a solid foundation for your company to grow. In this article,...
Product launch events are an opportunity to make a memorable impression and build buzz for your new product Some entrepreneurs focus all of their efforts on designing and developing a new product, but fail to adequately plan for a product launch. Yet a launch event is often the best opportunity to capture attention, make a...
How B2B businesses are tackling social media challenges in 2015 and making the most of opportunities The ever-changing social media landscape is keeping businesses on their toes. Just when you think you “got it”, the opportunities shift and the challenges pile up. For B2B businesses managing a presence on social media that really gets results can...
Follow these guidelines to ensure you are using photography legally online and in your marketing materials A picture is worth a thousand words. Nowhere is that more true than when incorporating an image into marketing materials or a website. Images snag readers’ attention, especially when they’re clear, sharp, and eye-catching. Unfortunately, most business owners aren’t aware...
Why public relations is important for building your business… and how to determine how well your PR efforts work for you Many entrepreneurs building a new business chose to focus a lot of energy on public relations efforts – because everyone knows that good PR coverage can really help jump-start a new business. And with cash-strapped...
Setting up your trade show exhibit to optimize visitor experience and maximize sales lead follow-up Business development has always been a tough market, but today it has so much more room for creativity and competitive attitude, thanks to its expansion over different media, digital or physical. With online marketing, big and small corporations boost their online presence...
Get back to your early entrepreneur days by remembering these 3 important business lessons I have such fond memories of my childhood summers, growing up in small-town Michigan. Riding bike around the neighborhood with friends. Playing kickball at the local playground. And yes, the summer lemonade stand. What’s better than a little money in your...
Strategies to put tracking and measurements in place to determine marketing return on investment Measuring ROI (return on investment) for your small business can be a big challenge, but it’s critically important when evaluating the success of your marketing efforts. You want a deep understanding of what is working and what is falling short to...
Cryptocurrency vs. mobile wallets – which digital payment solution is right for your business in the future? The days of hauling around a fat, overstuffed wallet are drawing to a close. Thanks to mobile wallet services like Apple Pay and Google Wallet, consumers don’t need to jam all of their credit cards, debit cards, coupons...
Tips to make sure your business trip becomes a customer relationship building experience Business travel is a different game from all other sorts of travel, especially if you are meeting your customers. In fact, it is more like an overly extensive business meeting than a weekend getaway – it calls for hours upon hours of...