Customer service marketing opportunities and best practices that will help you attract and retain customers As a business you work hard to attract customers. You may even spend a lot of marketing dollars to generate valuable leads that convert into sales. So once you got them, you certainly want to keep them. Good customer service...
Low-cost digital marketing strategies that engage your target audience and make your campaigns more successful What are the best (and least expensive) ways to engage customers with your brand and product? For small businesses and others in the B2B realm, digital marketing (as a variant on experiential marketing) may be the best answer to that...
How to get to know your target customer well enough to move them to action and get results Marketing in the digital age is about more than relaying a message. It’s about finding new ways to engage your target audience and interact with them in a meaningful way. Successful engagement leads to customers taking action —...
How businesses can use social media to its fullest extent to improve customer relationship management (CRM) It’s the Digital Age and everyone is adapting to keep up! Marketers, PR professionals, and consumers all are changing the way they interact with brands and products, from content marketing to online customer service. In keeping with the digital...
Ways to improve core strategies and tactics to help elevate your marketing efforts in the New Year 2014 was a pretty good year, and you did an impressive job with your marketing budget. But that doesn’t get you off the hook for 2015. There is always room for improvement, and with technology changing daily, you can’t afford...
Hot topics on marketing best practices and tools for small businesses in 2014 What tools or best practices are small businesses interested in? What small business marketing topics are the most popular right now? At the start of each new year I like to take a look back and see what topics are resonating most with readers. Since many...
Plan and budget for adding these marketing strategy trends into your small business marketing mix Marketing opportunities for small businesses seem to change every year. It’s not smart to keep doing the same tactics year after year – you have to add new ideas into the mix to keep up with evolving opportunities and trends....
Ways small businesses can extend the holiday spirit to show customer appreciation throughout the year with a business thank you note You opened your inbox on Christmas Day and found several season’s greetings e-Cards from your clients and service providers, right? The practice is a charming one in the business world, but unfortunately, it, too,...
How graphics, photos, video and other visuals can help elevate your marketing efforts Visual marketing grows out of one basic human principle – seeing is believing. Information delivered in visual form generally resonates with a target audience at a far higher level than plain text alone. Here, according to content marketer James Scherer, are some...
Save 20% off regular marketing plan template prices by purchasing both Marketing Plan Template Builder and Advertising Media Plan Template PackageMany small businesses just need a simple, easy to use (and affordable) marketing plan template to help them with their planning needs. A template takes the guess work out of how to build a plan and...