Grass root strategies to help elevate your brand image as an entrepreneur or start-up business So, you’ve started a business and it felt like you’re well on your way to fulfilling a lifelong dream of being your own boss and enjoying your financial and any other independence. Fast forward a few months, or a few...
Big impact offline marketing ideas that generate buzz, get your brand noticed and produce results for your business It’s true that Internet marketing is crucial in today’s mobile-centric world — but if you think that means offline marketing is dead, you are sorely mistaken. While your SEO and social media presence matters, so does reaching out...
How to contribute guest post articles to websites or blogs to build quality inbound links and relevant website referral traffic A version of this article originally appeared on MarineMarketingTools.com Creating content for other company sites is almost as important as creating content for your own website or blog. Guest blog posting, or writing articles as...
How to zero in on your unique selling proposition (USP) to set your business apart from the competition Successful businesses know what makes them special to customers or their market and they “own it”. As a small business you are often facing strong competition from your local market and from the big brands. If you offer a...
How to design a simple infographic for your business and promote it online Infographics can be a great addition to your content marketing mix. They are attention grabbing, highly shareable and tend to have a long shelf life. Derived from the terms “information graphics”, infographics contain valuable information in a visually appealing format. They can...
Best practices for posting and engaging on social media sites like Facebook, Twitter, Instagram and more [includes INFOGRAPHIC] It’s true what your mother told you — minding your manners is important! It’s just as important over an internet format as it is in real life. It may be even more important due to the absence...
Ramp up your business productivity with a chance to win a new Dell tablet Bepoz, a point of sale (POS) software for small businesses, is giving small businesses a chance to win a free Dell Venue 8 Pro 32 GB Tablet (Windows 8.1) in a new giveaway that runs through September 15, 2014. Bepoz is giving...
How social media pay to play is driving more businesses back to email marketing Businesses large and small quickly jumped on the social media bandwagon over the last few years to take advantage of so-called free marketing opportunities on social media sites like Facebook and Twitter. Many businesses simply abandoned developing an email marketing strategy in...
Simple and effective ways small businesses can ease the time and cost of bookkeeping You may not have a passion for bookkeeping, but keeping well-organized business books will simplify your operations in nearly every aspect of running and growing your business. Here are some simple but effective ways to keep better business books. Ease payroll pain...
Maintain a professional image on LinkedIn by avoiding these obvious mistakes with the personal profile picture you choose One of the first rules of LinkedIn is that it is not Facebook. When it comes to individual profiles, Facebook is personal and LinkedIn is business. LinkedIn is a professional networking site that should be reserved for your...