As the formerly free social media platform turns into a paid site, businesses should reevaluate their Facebook strategy and investment When small businesses first discovered Facebook it seemed to be the answer to all their small business marketing challenges. They could reach customers and prospects directly through a Facebook business page without spending a dime....
Tips for choosing a post topic, writing your first post and promoting posts to expand the reach of your expertise on LinkedIn LinkedIn has become much more than a place to find your next job. It’s a place to showcase your expertise, network, generate sales or partnership opportunities, build your personal brand and gain exposure...
Build your LinkedIn strategy with Company Pages for more engagement, traffic and real customer opportunities When I first started out with my LinkedIn marketing strategy it was all about groups. I thought groups were the best way to reach new people and promote our small business… more so than a Company Page. And at that...
Resources, tips, guides and online software that will get your business finances ready for tax time Having the right finance tools can really help small businesses maximize their bottom line – particularly when it comes to paying taxes. Many small businesses are new at filing self-employed taxes and don’t know where to start. Some businesses...
Understanding the importance of your “talking about this” number really means and how can you improve it Small business owners with Facebook business pages have been obsessed with how many likes their page has acquired. But there is another important metric that often gets less attention by business owners – partly because they don’t quite...
Ideas to reduce your overhead, increase cash flow, maximize tax returns and get the most out of your small business budgets The National Federation of Independent Business (NFIB) completed a survey of small business owners, which reveals that almost 40 percent said that “economic uncertainty” was their number one concern in their business. While there...
How and when to charge more money for your freelance, consulting or client work without risking lost business From hourly rates to project fees, deciding what to charge for your client work is often a difficult task for small businesses, freelancers or contract employees. Often you start off at a set rate based on the...
How to make sales prospecting calls work for your business with successful cold call techniques There are those who claim that the age of social media has rendered cold calling dead; “Not true,” says Smart.com. Countless industries, like insurance, still benefits from savvy cold calling techniques. Cold calling is not dead – it’s merely evolving...
Templates and tips to create an annual marketing plan to keep your marketing and budget on track throughout the year Each year businesses have a chance to “start fresh” with their annual marketing plans and budget. Its a chance to look back at what you accomplished with your marketing the previous year and build on...
Why managing your company’s brand and reputation is important for customer loyalty and future business referrals It is natural to think about paid advertising, building an online social presence, and finding the traction your new business needs in order to grow. Unfortunately, managing the reputation of your business may not feel like a priority until...