How retail businesses are using social media to promote Black Friday deals Last year, Black Friday attracted 247 million shoppers who spent nearly $60 billion dollars, according to the National Retail Federation. The numbers could be even higher this year and, to ensure that they have an ample share of the Black Friday booty, many...
Ideas on how to tap into technology tools to build brand recognition and get more exposure for your business Many businesses are afraid of all the improvements being made with technology, but the truth is that they increase your exposure. Your customers are busy using new technologies and utilizing the web for everything they can....
How to add staff to support your growing small business – from choosing part-time vs full-time, staff training and providing benefits There are more than 22 million small businesses in the U.S. without any employees on the payroll, according to the U.S. Census Bureau. Many start off as a single owner business without any staff....
Create a customized annual marketing plan template that works for YOUR business to help you plan specific marketing tactics and track budget allocations Many marketing plans lack the flexibility to capture specific tactics for your business... you end up spending hours editing and changing the template layout to meet your specific planning needs. With the...
SEO watchers have seen the rise of Google Authorship playing a part in the content marketing puzzle aligned with search results According to Google Webmaster Central, Authorship is Google’s program to build a substantial connection between the person’s Google+ profile and a person’s content on the web. A user’s Google+ account can be extremely important...
How to use relevant objects, handouts or displays to make your presentation topic and delivery more effective The more creative ways you can deliver a message during a presentation, the more people with whom you can connect and engage. The creative use of props will help spread your message and have it resonate with your...
How to use Google Offers to generate local coupons, discounts and special deals for your business The motto of the Internet should be, “Information is good but money is better.” The Internet was initially designed as a useful source of free data accessible to anyone, anytime, and anywhere. But soon, people figured out how to...
How businesses can use customer service policies, improved communications and loyalty programs to build lasting customer relationships Most businesses know that it costs a lot more to get a new customer than it does to keep an existing one. Yet many businesses overlook simple ways they can make sure their customers are happy and remain...
Step-by-step how to for changing default feature image on LinkedIn Groups and setting manager choice rotations If you visited any groups after August 21, 2013 on Linked, you may notice that things look a bit different. Most notably the main image at the top of LinkedIn group pages. LinkedIn recently made some nice design updates...
How to purchase a press release package to be distributed on PRWeb, including distribution and new security settings If you are a small business looking to distribute your news online via a press release distribution service, there are no shortage of options to choose from. However, for the average small business owner that may only...