Using address verification to improve data quality for more effective direct marketing that maximizes your marketing budget Data is king in the direct marketing arena, but data quantity isn’t as important as data quality. You don’t want to spend a good chunk of your marketing budget sending out direct mail campaigns to untargeted customers, so...
Free Guide on how to take advantage of social media integration tools on your website like social sign on and sharing for better user engagement For many marketers, the power of social media is starting to become very clear. Their investment in social media is beginning to grow leads, company engagement… and most importantly sales....
How managing your business brand reputation online is important for both customers and employees While many job seekers find employer review sites useful for insight into company culture, there’s a risk of disgruntled employees posting overly negative reviews, which could impact applicants’ perceptions of office life. Employees are five to eight times more likely to...
Building a marketing budget based on previous year’s spending by category will help stay on track and maximize your annual marketing plans Developing annual marketing and business plan budgets is crucial to the financial health of your small business. Accurate budgets help you achieve goals, prioritize each area of your business, and plan for the...
How Twitter can become a powerful business tool by using promoted tweets, dashboard tracking and social analytics Who knew 140 characters could have such an effect on your bottom line? Once thought of as a waste of time, Twitter has transformed into an important tool for brand management, marketing and customer service. These days, businesses...
How do your business expenses compare to the national average… and are you tracking them right? See how businesses spend and track by category in Infographic study Knowing how you spend your money each month is the first step in managing a budget for your business. Do you know how your money is allocated across...
Protect your data and keep your computer, smartphone and tablet secure while using open internet access traveling for business The FBI’s recent warning to international travelers about the potential risk of hotel Wi-Fi has caused even the savviest travelers to re-examine their own Internet safety practices. While there is no reason to eliminate your use...
Low-cost ideas to advertise your business that are easy and straight-forward to do No big budget, no problem — at least, when it comes to small business advertising. Even if you don’t have a lot of money, you can create brand excitement, boost your brand recognition and advertise your products online and in person. Traditional...
How to make use Google+ to enhance your blog’s SEO, engage your followers and expand your audience The Google world takeover continues with near-daily enhancements, upgrades and overall ‘improvements’ to its user experience. A recent example is Google integrating Google+ comments into Blogger, its popular blog hosting site. Those using the Blogger platform now have...
Leveraging cloud storage as a cost-effective way for small businesses to expand and grow without expensive infrastructure upgrades The cloud. You’ve probably heard of it — and it’s not just a big fluffy thing in the sky. Cloud storage alleviates the need for your business to take care of tech needs in-house and can save...