Tips for entrepreneurs and start-ups on creating a marketing plan to launch and market a new product or business You’ve just had an incredible idea. You’ve invented a potato that peels itself or a stress-free way to keep your house clean all the time, but sadly, although your idea may be a game changer, you’re...
How to make the most of business opportunities with an elevator pitch that delivers a concise and targeted message What can you say about your business in one minute? That’s the concept behind the Elevator Pitch. It is a quick summary of what your business does designed to spark the interest of a customer or...
Editor’s roundup of marketing tool recommendations for small businesses based on cost, ease-of-use and best return on investment With so many marketing tools to choose from, sometimes getting a referral from a friend or colleague can be very helpful to select the best options for your business… particularly from another small business owner that has first-hand experience...
Good handling of a bad customer experience or product problem can transform a bad public relations situation into a chance to build your business credibility, reputation and brand The practice of public relations is more than issuing positive press releases touting your accomplishments. Often it involves mitigating situations that can be harmful to the valuable...
Simple yet effective ways small businesses can advertise and market their business without spending a lot of money As a small business owner, you are always looking for ways to promote your business without becoming stale. You don’t want to be too pushy when it comes to promoting your business – but you do want...
LinkedIn group discussions and status updates can be a great place to network, but be careful about disclosing confidential business plans or information to competitors in your industry LinkedIn Groups are one of the best ways to get access to professionals in your industry niche and make important connections for advancing your career or business. Discussions...
Smartphone and technology apps that will help keep your small business productive and organized with integrated services to maximize your time Most sales and customer support teams will use multiple social media, CRM tools and cloud-service apps. It can be difficult to know which ones will work best and find one that can perform multiple tasks, so you...
SBMarketingTools.com Founder Diane Seltzer Wins Top Category Award in Marketing for Small Business Public Relations Book March 30, 2013 – “PR Tools to Toot Your Own Horn – Strategies and Ideas for Small Business Public Relations” has been announced as 2013 Small Business Book Awards Top Category Winner in Marketing. Written by Diane Seltzer –...
Project management apps to help your small business team manage stay on track Organizing teams, strategies, ideas, concepts, meetings and communication can be a lot to manage. Most project managers rely on software programs to sort the data they have in every area of the project and to plan the phases of the project’s development,...
Step-by-step directions for registering a custom domain name, signing up for web hosting, installing WordPress, choosing a theme and setting up widgets and plugins to get started with a WordPress website or blog WordPress is a powerful content management platform that can be used to run a very basic blog or full company website. And...