Why paying for Facebook Promoted Posts on brand pages is both a good and bad feature for small businesses… and how promoted posts can work for brands Many small businesses spent a lot of effort building their fan base by attracting “likes” to their Facebook business pages. And many also spent precious marketing dollars with...
PR Tools to Toot Your Own Horn gives small businesses low-cost strategies, ideas and resources to easily manage their own public relations in-house Whether you are an entrepreneur, owner-operated small business or simply have limited staff and resources, you most likely need to create and manage your own public relations strategies and initiatives. If you...
Create a small business marketing budget for your annual marketing plans and goals that maximizes your investment while tapping into low-cost marketing ideas and tools For many small businesses their marketing budget can be one of their biggest expenses. When growth is your biggest goal you know that you need to invest in marketing your...
How cloud computing solutions can help back-up data and eliminate downtime for your business When hurricane Sandy made landfall in New York and New Jersey in 2012, it wasn’t just the homeowners and residents who were in trouble; businesses and their data centers were drowning in the storm as well. While Gawker’s datacenter, Datagram, claimed...
Securing a generic top-level domain name for your website with new URL extensions can help identify your business by industry type, location and more Choosing just the right angle is important when picking a domain name for your business – and now it’s getting even more complicated. Often, when small businesses buy domain names, they...
Building your business brand and reputation online with social media and review sites is as important as your offline presence to succeed in today’s markets Rome wasn’t built in a day, and your brand won’t be either, but anything that’s worth building takes time. Unfortunately, 50 percent of businesses fail within the first five years...
Technology services like email, live chat and website forums can help small businesses be more responsive with customer service Instead of getting in the car to drive to a shopping mall or flipping through a phonebook to find a service company, many customers and small business owners now head to their computers when they want...
Create a user-friendly mobile web page with design techniques that incorporates ease of navigation, featured content and desired call to actions for your target audience A mobile home page design should be a lighter, more useable version of your website home page for smartphones and mobile device visitors. With the use of mobile web browsers...
Design your website content with photos sizes that are large enough for Pinterest to encourage more image pins and website traffic Many businesses are starting to see that having a presence on Pinterest can be very beneficial to growing their brand, website traffic and general consumer buzz. People stumble onto images or photos on your...
Gain more exposure and amp up your small business public relations with these media strategies that will keep your company top of mind with your most important publications A company profile, interview or story in a top industry publication can be a golden opportunity for small businesses. Increasing media exposure and coverage within your target...