Reviewing a previous year’s marketing goals and accomplishments is the first step to preparing a new annual plan with realistic goals and objectives. Many businesses start off a new year going full speed ahead with a new annual marketing plan without ever reviewing what worked or didn’t work from the previous year. If you never...
Strategies to help make direct mail marketing campaigns a more cost-effective investment that produces a better ROI for your business When was the last time you checked your mailbox? If the answer is, “I don’t remember,” you might be forgetting a major marketing opportunity. In our increasingly digital world, direct mail campaigns are still an...
Smart investments in graphic design can help bring new business, encourage return business and establish your company brand Many small businesses don’t spend enough time and money on good graphic design. With hourly rates hitting $400 for a top graphic designer and the prospect of spending precious time reviewing designs and proofs, all too often...
How to create a good Google ad program that attracts targeted customers and produces results Google is one of the top search engines on the internet, but it is making changes to its homepage. While the design maintains the simplicity that Google always provided, the changes relate to the ability to put advertisements on the...
Investing in small biz tools that deliver multiple marketing or productivity services can help your business cost-effectively accomplish more in less time Multi-purpose tools – or “dual-purpose” services – can be a great investment because they can deliver more than one service or function for your small business. From productivity tools that save you time...
These non-search engine web traffic generators can help produce visitors and referrals without relying on search result traffic or ranking from Google or Bing If you run an online business, blog or company website, then you know that your organic traffic is generally at the mercy of search engine rankings with Google and Bing. Recent...
Compare Facebook, Twitter, LinkedIn, Pinterest, YouTube and Google+ to choose the best social media sites to invest time and money in brand promotion, advertising, and communications for your business and industry type Social media sites have become a must-have communication and promotional medium for businesses to include within their marketing plan. But with the growing...
How to leverage loyal customers into your best advocates to help market your business and influence purchases from new customers Customers have the ability to make or break your business based on their positive or negative influence on others. That’s why any good business person knows that providing excellent customer service and nurturing repeat, loyal...
Opening a new business is a lot of work, but if you want to sustain a long and successful company, then you need to get your business kicked off right A new business is an exciting thing for the business owner and his family and friends. If you want to sustain a long and successful...
How VerticalResponse and Constant Contact email marketing services can help you create coupon deals and offers for customers and prospects via email or sharing on social media sites like Facebook and Twitter Many email marketing services are adding more bells and whistles to their standard email marketing programs to help differentiate them from competitors. Social...