Small businesses need to develop a plan for building, implementing and managing activity for social media sites like Facebook, Twitter and LinkedIn Although larger businesses may have been the earliest adopters of social media outlets like Facebook, Twitter and LinkedIn for business promotions, small businesses are quickly realizing that a social media presence is equally...
Promoting Facebook pages on relevant LinkedIn groups can help to increase “likes” and exposure for your business page Most small businesses are anxious to tap into power of Facebook as a free marketing tool. Facebook business pages can work hard for your business as a PR, direct marketing and advertising tool all rolled into one....
Prepare an annual media plan and budget for print and online advertising with downloadable worksheet package that helps businesses create a budget, review ad sizes and rates and develop an annual advertising calendar for scheduled media placements Most small businesses can’t afford to use advertising or media buying agencies to help them evaluate print and...
Free downloadable worksheet for defining and tracking specific marketing goals and objectives for the year – including sample strategy, tactic and budget data to demonstrate how to use the template Marketing plans should revolve around setting and tracking specific goals and objectives for your business. Establishing measurable goals – along with specific marketing strategies and...
Download free marketing templates, outlines and worksheets designed to get you started on building an annual marketing plan Spontaneous marketing activities rarely produce desired results for small businesses. Without a solid annual marketing plan to outline a year’s activities businesses typically end up spending well beyond their budget or missing out on opportunities throughout the year....
Make your business New Year resolution to start the year with an integrated marketing plan that clearly outlines your business objectives and the marketing strategies and tactics you plan to use to achieve them An annual marketing plan helps keep businesses on track with goals and objectives for the year and ensures that marketing opportunities...
These small business finance and accounting tools can help minimize paperwork, streamline bookkeeping and automate sales and expense tracking to ensure finances are organized for tax time Knowing how you spend your money is a critical step in maximizing small budgets. Effectively tracking your daily business expenses will help you stay focused on budgets, and...
Small businesses that pursue industry award and recognition programs are able to leverage a valuable public relations marketing tool for added company exposure and credibility A feature story or company spotlight in a leading industry publication is golden for any business. And one of the best ways to get prime coverage in an industry publication...
Promotional ideas for businesses and merchants to increase local sales and shopping opportunities during annual Small Business Saturday event Since the launch in 2010, Small Business Saturday gives local small businesses new promotional opportunities to encourage patronage within their local markets… and each year the opportunities get bigger and bigger as Small Business Saturday popularity...
With some updated ideas and integration of social media, these tried and proven, back-to-basics marketing strategies and tactics can still be effective generating sales leads, inquiries and revenue for small businesses in a local market In a world of online marketing and social media, sometimes tried and proven marketing tactics can be a refreshing change...