Explore the latest technology applications designed to optimize mobile web marketing and enhance the reach of businesses The smartphone revolution continues to evolve the way consumers browse the internet, communicate and search for information to make their purchase decisions. Consumers are no longer limited to their desktop or laptop computers – their use of smartphones...
A LinkedIn marketing strategy will help grow your professional network and create valuable business connections The professional networking site, LinkedIn, has grown to become more than just a professional network to help you land your next job. It is now a place to showcase your business, expertise and cultivate business connections that can help take...
A targeted media outreach plan should be part of every public relations strategy to get editorial coverage when launching a company press release Often companies send out a press release via traditional mass press release distribution channels and become disappointed when media coverage is lacking or doesn’t appear in targeted publications. Editorial teams for online...
Survey shows low-cost marketing tools like word of mouth, social media and networking lead the list of marketing tools small businesses see as critical for gaining business Most small businesses will evaluate the effectiveness of the marketing tools they utilize based on their return on investment. Marketing tools that require a low investment and deliver...
New mobile tag reader technology enables businesses to get tech savvy and extend marketing beyond printed marketing materials with QR codes Many large consumer electronics manufacturers were the first businesses to adopt the new mobile tag reader technology to enable quick & easy comparison shopping at stores. Consumers can simply scan a mobile tag (also...
Realtors, local sales reps and small businesses can turn their cars and delivery vehicles into attention-grabbing mobile billboards with vehicle wraps, graphics or decals for memorable advertising and branding impressions in a local market territory A vehicle marketing strategy for your local business could be as simple as using inexpensive door magnets and decals, or as specialized and...
Online retailers can showcase products to buyers shopping for related products with a highly targeted cost-per-click ad program on Amazon.com Small businesses are always looking for a new way to drive traffic to their website and generate online sales. Being part of a high visibility distribution channel can help elevate your online presence and enable...
New technology tools and services can help small businesses communicate with customers and prospects better, faster and cheaper Technology has changed the way small businesses compete and do business – from outsourcing basic business functions through hosted online services to new technology innovations that just make doing business easier. In addition to small business marketing...
These SEO marketing tactics help companies get more website traffic and improve search engine page rankings for targeted keywords Good search engine page ranking with relevant keywords is the key to getting more traffic for your website. More website traffic increases potential website inquiries, sales leads, online sales and other revenue opportunities for businesses. With...
Self-serve PR ideas that businesses can use for free or low-cost tools for public relations tactics that deliver big impact results It is time to toot your own horn. With a general understanding of public relations best practices and effective use of new media marketing tools, businesses can easily generate their own free or low-cost...