Limited staffs and tight budgets are making self-serve marketing tools more attractive to small businesses With a tough economy and an even tougher business environment, small businesses need all the help they can get with marketing their products and services. Many small business are owner operated with hands-on owners that must wear many hats… yes,...
Author: Editorial Staff
Email Marketing Newsletter Development Strategies and Tactics
Small business communication strategies can leverage cost-effective email marketing newsletters to build key customer relationships and sales With thoughtful planning and execution, an email marketing newsletter can be quite effective for businesses looking to build relationships with customers. The development of an email marketing newsletter should balance business aspirations with realistic goals. Carefully planning intended...
Tips for Using YouTube as a Small Business Branding Tool
Use YouTube to showcase your company videos and compliment your brand and marketing with proper colors, logos and messaging YouTube has become a very effective low-cost way for businesses to communicate to customers and prospects via video messages. The video mega-destination can help provide traffic to your website, communicate product and services information and support...
Target Demographics Marketing Lessons from 2012 Obama U.S. Presidential Election
How small businesses can learn from micro-targeting techniques used by the Obama campaign to reach target demographics with the right messages to win the election It is clear that President Barack Obama won reelection in the 2012 race for U.S. President because he was able to secure votes from a more diverse demographic of voters...
Online Local Advertising Options for Small Businesses
Local small businesses can target customers with highly-effective online advertising options that use geo-targeting and demographic targeting technology to deliver the right message to the right person With new advertising options on the internet, it’s never been easier for local businesses to reach local customers in a cost-effective manner. There are internet ad options available...
Small Business Marketing Tools Releases Free Annual Marketing Plan Templates
Free downloadable marketing plan templates help small businesses create and implement cost-effective marketing activities to meet annual business goals and objectives Small Business Marketing Tools, an online destination for low-cost marketing tools and resources, releases a free collection of easy-to-use annual marketing plan templates to help small businesses maximize their integrated marketing strategies and tactics...
SBMarketingTools.com Launches Site for Small Business Marketing and Business Resources
SBMarketingTools.com Offers Small Businesses Low-Cost Marketing Tools, Ideas and Resources for Small Budget, Big Impact Results December 1, 2011 – SBMarketingTools.com has launched a new and improved website focused on highlighting free or low-cost marketing tools, ideas and resources for small businesses. Small businesses are always looking for cheaper, cost-effective ways to accomplish their marketing...