OOH marketing, also known as out-of-home marketing or advertising, can be more effective if you focus your campaigns on these steps As a business, you might have recently dipped your toes into OOH marketing — and it wouldn’t be too difficult to speculate about why. According to recent research reported by Business Wire, returns from...
If virtual conferencing from home is a regular thing with your employees and clients now, here’s how you can keep it secure for your business. Thanks to the pandemic, the world of business has been changed forever. Employees are no longer tied to the office. Instead, they can work remotely or on a hybrid schedule....
How relevant are postcards as a marketing tool in a world where almost every home is equipped with high-speed internet and has little need to stop at the post office on their way home from work? Surprisingly, not only do postcards have undeniable advantages over their digital counterparts, they’re still the most effective marketing tool...
As technology changes, so too does the way that we consume media and adverts. Be it TV adverts, live streams, Q&As, interviews, webinars, webcasts, or something more out-of-the-box, video advertising is an integral part of every marketing strategy. But how can you get more results from your videos? Let’s take a look. Take the time...
Businesses are constantly looking for ways to avail each competitive advantage. This is why they need to evaluate the pros and cons of buying vs. renting while ensuring they remain efficient and cost-effective. While buying equipment might make sense to large businesses with all the resources to spare, most small to medium-sized companies can benefit...
Reasons why flexible working from home entitlements and employee remote work arrangements should remain as a permanent option for businesses The term ‘flexible working’ has often been bandied about recently, but what does it actually mean? The charitable organisation Citizens Advice provides a succinct definition, describing flexible working as “any type of working pattern which...
Canva is a popular online designing tool that offers users an easy and intuitive way to create professional-looking graphics. With millions of users worldwide, it provides a wealth of benefits to designers and non-designers alike. Whether you are a small business owner looking to create branding materials for your company, or a blogger looking to...
Artificial Intelligence is transforming the advertising industry at a rapid pace. AI-based marketing can revolutionize a company’s approach to marketing and advertising. For example, companies can show personalized ads in web browsers with AI, and Chatbots can help consumers make the right buying decisions. Here are five services offered by an artificial intelligence marketing firm....
Public relation is a group of smart strategies to express your brand story in the market. You can even increase the buzz and trial by using PR. That is the reason why 90% of businesses depend on public relations to launch their new product. To understand its importance let’s first understand public relations? What do...
Targeted marketing and predictive analysis are now possible thanks to the emergence and evolution of Artificial Intelligence. Find out how corporates are cutting down on marketing expenditure. Artificial Intelligence is a modern computing concept that revolves around emulating the functionality of the brain. It involves developing systems that can execute tasks with the brain as...