A step-by-step guide on how to use EDDM for your small business I’m sure you have heard of EDDM (Every Door Direct Mail) since the United States Postal Service (USPS) has been promoting it on TV. I know PostcardMania has received a fair amount of inquires about the service, so I thought it would be...
Small business marketing pitfalls… and how to sidestep them for better business results Want to know what the big secret is to a successful business? You’re probably not going to like it… Marketing—and LOTS of it. But marketing by itself isn’t enough. You have to market well… For over 15 years, my business has worked with 66,706...
Targeting the right prospects with the right mailing list is key to success I’m just going to come out and say it: The mailing list is the most important part of a direct mail campaign. And I’ll take it a step further: Using direct mail without in-depth knowledge of mailing lists (or access to someone...
Follow these rules to plan and execute successful direct mail marketing campaigns this year For most businesses, January is the “make a plan and start executing” month. Everyone is focused. Everyone is pumped up and ready to reach the goals they just set for the year. With this in mind, I wanted to come up with something...
Simple strategies to create marketing plan tactics that deliver a consistent return on investment There is a secret to “marketing plans” that most people fail to discover in their business lifetime. Are you ready for it? Hold on to your hat… Marketing plans don’t have to be complicated. GASP! Say it ain’t so (exclaim the peddlers of...
Holiday marketing strategies small businesses can use to ring in last-minute sales It’s getting close to crunch time for holiday marketing! If you don’t have your direct mail campaigns scheduled already, make that priority numero uno, because if you wait any longer, you’ll probably need to pay a rush fee to get them out in time....
Save marketing dollars and maximize your results by avoiding these direct mail marketing mistakes You’re probably pretty adept at risk management. I mean, if you’re still in business – at any level – you’ve made choices that either increased or decreased your risk of failure. Some of them panned out. Others probably didn’t. Point is: As a...