When it comes to the health of your business, there’s nothing as thoroughly detrimental as employee burnout. Excessive turnover, reduced engagement, and decreased productivity can all be tied to employee burnout. What’s more, these frazzled employees can destroy the morale of their colleagues by transferring their stress, anger, and workload to others –- thereby multiplying...
Why businesses should make a video marketing strategy an integral part of their overall marketing plans Once hailed as the future of content, video marketing has proven to be more than just a passing fad — it has staying power that shouldn’t be underestimated. And, as you know, creating great content is the key to...
For most of us, the New Year is a time to pursue freshly made personal goals. As a marketer, I think it’s also the perfect time to set new business objectives. In the wake of 2016, the majority of us are craving a clean start, and what better way to do that then with risk...
Many small business owners assume that consumers aren’t searching the internet for local businesses. They’re wrong. In all actuality, 97% of customers search online for local products and services. Today’s consumers expect all businesses — even small ones — to have an online presence. That means, if you don’t have a website, you’re likely losing...
Although most small business owners have begrudgingly accepted that point of sale (POS) systems are quickly outpacing cash registers, many have yet to recognize the truly positive impact these systems can have on their business’s bottom line. When properly utilized, point of sale systems will not only improve productivity and efficiency, they’ll also give your...