Traditionally, marketing has defined the brand, developed the go-to-market strategy, and created programs to both target and acquire customers. Today, however, marketing efforts alone aren’t enough to build the loyalty required to capture and keep a share of the consumer wallet. That’s where customer service comes in. Keep Customers Happy The concept of customer service...
Branding is crucial to any business and has evolved over the years as society and consumer values have shifted. Branding today is far more encompassing than when cattle were marked for ownership, but is equally if not more important than ever. Back in the Day The concept of branding originated from the Old Norse word...
Today, customers have countless ways to interact with brands and expect seamless, personalized experiences when they do. Businesses that embrace and cater to this omni-channel audience will survive and thrive in within today’s culture of convenience. Purchasing in the Modern Age In the past, customers would simply visit a brick and mortar store to peruse...