Video creation best practices small businesses can use to make more successful YouTube videos According to AdAge, half of the top 2014 YouTube advertisements were designed specifically for online distribution, in contrast to previous years where repurposed TV ads such as Super Bowl spots dominated. Advertisers are shifting to digital media because it brings results,...
Efficient management of marketing and sales information flowing from customers to internal team members can impact a customer’s experience and overall satisfaction Consumer dissatisfaction was the biggest culprit behind slumping sales in 2014, reported the American Customer Satisfaction Index, commenting on a third-quarter 0.7 percent decline that brought national customer satisfaction to its lowest level...
There are affiliate-marketing programs on every corner; some from new organizations and others from more established entities. Regardless of which route you’re considering, there’s a ton of money to be made if you conduct your due diligence before making a selection. How to Evaluate Affiliate-Marketing Programs 1. Does the company offer a trial period? No...
Businesses large or small need to understand the importance of data protection for business security Sony got an unwanted gift to kick off this year’s holiday season, becoming the victim of a security breach that not only leaked the unreleased Christmas film Annie but also compromised the healthcare and salary data of over 6,800 employees....