2019 digital marketing trends small businesses need to think about adding to their New Year annual marketing plans With the start of 2019, you might have considered switching around your digital marketing strategy. You’re not alone; in fact, most companies use a variety of digital marketing strategies and techniques to tap into niche markets and...
Earn extra income by making creating a profitable Airbnb side business with these simple Airbnb marketing and business tips Online home-sharing marketplace Airbnb continues to grow in popularity as an affordable alternative to traditional hotels. Almost anyone can make some extra income by renting out their home — or even one room in their home...
How to ensure your small business work environment has strong employee relationships for a more productive and enjoyable workplace By the time retirement comes around, American adults have spent more of their waking hours at work than almost anyplace else. This means that the people with whom you spend the most time are your coworkers....
Discover the benefits of prototypes to determine if your new innovative product or service will actually work for your business Innovation is one of the many key elements of running a successful business. Because technology and consumer preferences are constantly changing, your company must change, too. A company that is not striving to create new...
The stress of a small business environment can take a toll on employees – follow these tips for tip-top employee mental health There are nearly 28 million small businesses in the United States today, and it’s often been said that these businesses are the lifeblood of our economy. And anyone who has ever worked in...
Make it a holiday office party to remember with these ideas that elevate team bonding and show employee appreciation Every year when the holiday season rolls around, there’s an excited buzz at the workplace in anticipation of the annual office-sanctioned party, but the festivities always seem to resemble the ones of the year before. This...
Put together a strong trade show digital marketing strategy before, during and after your event to maximize results Having a strong digital marketing strategy is important for your business at all times, but it can be especially advantageous when you have a trade show coming up. The next time you are attending a trade show,...
How to differentiate your small business from the competition to target and attract new loyal customers When just starting out as a small business, it can be difficult to get your name out there. With so many large corporations already having a loyal customer base, breaking into your chosen industry is a challenge if you...
Ways your small business can improve your workplace efficiency and productivity for a better work environment that also will boost your bottom line Approximately 73% of the U.S. workforce — 100 million people — are considered ‘knowledge workers.’ These professionals deal with massive amounts of information, work inside open office environments, and utilize all kinds...
Pay attention to location, font and color when designing small business signage to attract customers to your business location Signage can be an essential part of getting customers in the door to your small business; it’s estimated that half of all customers who enter a business do so because of signage. This can be both...