Content advertising on YouTube will be less risky with new video monitoring policies to protect advertisers from placing ads alongside inappropriate content As the CEO of a social media platform, it’s important to understand and prioritize the safety of the users. For YouTube’s CEO Susan Wojcicki, creating new ways to make sure everyone is safe...
E-commerce marketing strategies to give your small business the edge and improve online sales opportunities U.S. e-commerce revenue is about $423.3 billion and is steadily climbing. That’s because more and more consumers are coming to understand the value of shopping with the simple convenience of using a handheld device. That being said, if you’re one...
Millennial marketing may mean a change in strategy to reach the tech savvy demographic segment and influence them to purchase your product Small businesses in the digital age often run into marketing challenges, particularly when it comes to targeting Millennials. In spite of what some see as their many, many faults, Millennials represent huge opportunities...
Promotional products can still make a difference for your business and brand visibility by choosing the right products for cost-effective promo marketing When it comes to marketing your business, there is a benefit in diversifying your strategy. While some companies may favor a digital-only model, others have blended new and traditional marketing practices. And for...
Tips for designing and creating product packaging that will help market and sell what’s on the inside of the box If you own a small business and sell a product, there are a few questions you need to ask yourself in regards to its success. What makes my product stand out? How is my product...
Tips for getting an accurate understanding your company’s value so you can develop a realistic valuation of your business Billionaire investor Warren Buffett once gave a business school commencement speech about how business valuation is the most important aspect of running a company. Mr. Buffett is about as right as he is rich. The value...
Get ready for the holiday retail sales rush by preparing your business for an increase in online and in-store customers during the holiday shopping season The holiday shopping season is quickly approaching. Because of that, many retailers, both online and in-store, are already preparing their business for the overwhelming shopping surge to come. For e-commerce...
4 ways to make money on your wellness blog and turn your passion for blogging about a healthy lifestyle into a business In today’s health-conscious world, getting started as a wellness blogger is relatively simple. Once you have a concept, an eye for web design, and ideas for interesting content, you can get started writing...
Staff recruiting and onboarding strategies to help small businesses find the right employee that can grow with your business If you’re in charge of a small business, it’s essential that you have a team of dedicated, hardworking, and competent employees. Unfortunately, that’s now always the case in today’s business climate. Here are some things you...
Digital marketing strategies for dental practice businesses to boost website visibility and differentiate your dentistry When it comes to digital marketing, there’s no one-size-fits all solution. Every industry is different in how it must market its products and services. Take dentistry, for example. This healthcare field is ubiquitous, and so it’s important to advertise your...