Tips for starting a successful new restaurant business on a tight budget – from menus that sell to startup restaurant marketing In 2010, there were 27.9 million small businesses in the United States, and studies show those numbers have only continued to rise in subsequent years. That’s because forming a small business is a great...
A good content and digital marketing plan aimed at brand & link building should include an effective guest blogging marketing strategy In today’s digital landscape, you need all hands on deck to find the right marketing strategy for your small business. This means getting more creative with design, link building, content creation, paid advertisements, and...
Investing in quality website content proves to be the best SEO strategy for improving search engine results for your small business “Algorithms change, but quality content that engages your audience [will] always be a winning strategy,” writes author and Entrepreneur guest blogger Dan Blacharski; and he’s absolutely right. About 93% of online experiences begin with...
Step-by-step tips for creating an effective plumbing marketing campaign to build a brand and generate leads for your plumber small business It can be rather challenging for a small business to compete against larger, nationally recognized brands. This is especially true for businesses in trades like plumbing because it is hard to prove the skill...
Adapting small business marketing strategies for new trends in print and digital marketing media platforms It’s no secret that the the small business climate fluctuates constantly, which means that business owners need to consistently evolve their marketing techniques – like print, social media or digital marketing – if they want to stay afloat. These days,...
Tips to use social media influencers in your marketing to grow your startup’s customer base and revenue Imagine this: You have just invented a revolutionary toothbrush. It’s sleek design and plaque removing capabilities are totally unprecedented. You really think this is your chance to break into the health industry. But how do you reach the...
Catering restaurant designs to social media sites like Instagram can be a huge boost to restaurant marketing efforts What’s the most important question that restaurateurs ask themselves when planning a new restaurant? It isn’t the type of cuisine they will serve, or where they will source their ingredients. According to a statement to Mic.com by...
Digital startups and small businesses have new options for small business loans with tech companies like PayPal that specialize in growing online businesses Younger and smaller online businesses are finding it increasingly difficult to acquire traditional loans. While banks may be turning away these new digital startups, bigger and more experienced tech companies like PayPal...
How your real estate marketing strategy will be changing in the future to target a growing millennial homebuyers segment Millennials are finally breaking into the housing market and are doing so with force. Now, every year more and more millennials graduate college, enter the workforce, and start searching for new homes. Although not every millennial will...
Lack of small business PayPal use for payment option could be limiting small business revenue E-commerce platforms have really begun to overshadow traditional retail locations. Although some consumers go out of their way to support small, local businesses, countless others value convenience over locality. Therefore, more local businesses are starting to embrace digital platforms as...