The growing options and tools with digital marketing may be challenging for small businesses to navigate in a changing online environment Small and medium-sized businesses (SMEs) have more marketing options than ever before. Moreover, the marketing field is teeming with a range of inexpensive tools. Then again, this does not mean that marketing campaigns are...
SPONSORED POST Promotional Product Experts are Australia’s branded advertising & corporate gift specialists. As a company, our aim is to cost-effectively produce merchandise that will help your business make a statement and get noticed by clients. If you run a small business, you have probably seen the nature of your marketing tactics change over time....
Choosing the right brand colour that reflects the right personality and actions can impact your small business Colour plays a vital role in marketing. When designing the branding and logo of your company, the choice of colours is a crucial element. According to the study Exciting Red and Competent Blue, this confirms that purchasing intent...
Why businesses should make a video marketing strategy an integral part of their overall marketing plans Once hailed as the future of content, video marketing has proven to be more than just a passing fad — it has staying power that shouldn’t be underestimated. And, as you know, creating great content is the key to...
Being able to convey a branding message to both internal and external audience is one of the crucial qualities of every successful startup owner. When you organize your promotional features so that they communicate the essence of your professional vision and brand, you’ve already made a great achievement. Conversely, having fantastic business ideas but not...
Marketing and branding are two main terms used in businesses when you’re trying to get yourself out there in the marketplace. Yet, non-industry professionals often confuse the definitions between the two and use these interchangeably. There is a distinct difference between the two and to help utilise both effectively together, here we go through the...
Video content is a crucial way to connect with potential leads and customers. Consumers are 73 percent more likely to buy a product if they see a video demonstration of it, and 39 percent more likely to share content if it’s delivered via video. Some people think that expensive, slickly produced video content is the...
The majority of marketing that a small business does is aimed at their customers and their potential customers. You present your product or service in the best possible light and you hope that this will attract more and more customers. Today, however, we will be talking about a different type of SMB marketing – marketing...
In the business world, the word “branding” is used a lot, covering varied discussions from how you should brand your business, which branding experts to hire, to why you should make branding a big investment. All this can make you think “hang on… do I have enough budget to spend on branding?” Branding can become...
When you make a decision that it’s high time you founded your own business, the first thing you need to do is start creating your growth agenda. It should contain various points that should ensure steady business growth. From finances to staff etiquette and brand popularization, your initial growth plan will determine your future success. Although...