Many start-ups often overlook branding and dismiss this as only something that large corporations with big budgets do. Branding may seem irrelevant when you’re trying to meet day-to-day logistics or getting your product to the market in a short space of time. Yet, in a world where several homogeneous corporations exist, one of the most...
Strong employee engagement is often an untapped opportunity to grow your small business brand. Brand loyalty and promotion is something that every brand strives for, but most brands approach it as something that happens amongst a purely external audience of consumers. One of the most important audiences is a brand’s own employees, yet they...
If people recognize you, they remember you. If they remember you, they will come to you when they need a product or a service that you provide. It is that simple. Simple things can be quite effective and that is why you need to figure out the best ways to use those simple ways to...
SPONSORED POST This post is brought to you by Lucidchart – an online, collaborative diagramming application which makes it easy to document business processes, create org charts, map out marketing campaigns and more in your small business. In a world of micro-moment marketing, customers and prospects are seeking more bite-size content to consume. They are...
Branding is crucial to any business and has evolved over the years as society and consumer values have shifted. Branding today is far more encompassing than when cattle were marked for ownership, but is equally if not more important than ever. Back in the Day The concept of branding originated from the Old Norse word...
Small businesses don’t have it easy in times of global economic hardships: competition is growing with the number of potential customers staying approximately the same. Even with a steady increase in tools available to brands looking to get through to their target audience and market their products among new clients, finding the perfect marketing model...
Is your small business branding ready for a new and improved brand image? Rebranding a business is not for the faint of heart. The process demands close scrutiny of internal culture, an objective assessment of current (and future) market conditions, and no small amount of courage to take a chance on a completely new identity for...
Building a startup brand means building a reputation of trust and credibility in your market Starting a new B2B business can be tough, especially when it comes to building the trust and credibility you need for potential clients to work with you, and setting a solid foundation for your company to grow. In this article,...
Follow these guidelines to ensure you are using photography legally online and in your marketing materials A picture is worth a thousand words. Nowhere is that more true than when incorporating an image into marketing materials or a website. Images snag readers’ attention, especially when they’re clear, sharp, and eye-catching. Unfortunately, most business owners aren’t aware...
Tips to make sure your business trip becomes a customer relationship building experience Business travel is a different game from all other sorts of travel, especially if you are meeting your customers. In fact, it is more like an overly extensive business meeting than a weekend getaway – it calls for hours upon hours of...