While no one likes to blow their own trumpet, sometimes you should at least tell the world that you have a trumpet to begin with. To quit with the idioms and metaphors, no matter how good your service is, on its own it won’t be enough to get you to succeed. Even the best product...
SPONSORED POST Photosnap is Australia’s leading photo booth company, specializing in the manufacture, sale, hire and lease of high quality photo booths. Winner of the Australian Business Excellence award, Photosnap is renowned for delivering superior products and services. The words ‘social,’ ‘local,’ and ‘mobile’ have come to define event marketing and venue promotion. Consumers want...
SPONSORED POST This article is brought to you by Snappy Photobooths. The adoption of market leading technologies and cutting-edge styles has earned Snappy Photobooths a reputation as an innovative industry player. Nobody likes to admit it, but the business world can be a scary place. You might be the head honcho of a successful company,...
Knowing the difference between “net-worker” and “net-begger” can lead directly to your success! When understanding marketing for your business it’s important to see that there are MANY ways to do so. (I am famous for saying: social media isn’t marketing…it’s a place where you can employ marketing strategies.) Marketing agencies spend considerable time and money...
Marketing and selling products for your e-commerce business on Amazon.com It’s coming up on the busy Christmas retail selling season that can literally make or break a year for business-to-consumer businesses that sell online. Identifying new selling channels like Amazon can ensure that your e-commerce business can thrive during your busiest online selling season. This...
How small businesses can quickly get ahead of the competition and increase sales opportunities This is a consumer’s market, a market that is governed by customer preferences. Analyse the market trends carefully before you venture out into the competition. The whole purpose of starting a business is to earn profit, that is, you get maximum...
Marketing mistakes successful small businesses will never make Do you ever wonder why some businesses grow exponentially while others struggle to survive? The answer, in one word, is: MARKETING! It’s how I built PostcardMania from a fledgling startup to a $45 million enterprise with 200 employees. But there is a right way to market your...
4 proven tips to improve customer loyalty and retention for your small business Pop quiz: Is it more expensive to attract new customers or keep the ones you already have? According to research from Frederick Reichheld of Bain & Company, increasing customer retention rates by 5 percent can increase profits by 25-95 percent. Long story...
Multi-channel customer service (also multi-channel customer support or even Omni channel if you prefer) is one of the new marketing ‘buzz words’ that we have inherited along with the internet era. Businesses are told that they need to be multi-channel to thrive. But what does multi-channel customer service mean in practice? As ZenDesk most ably puts...
Get customers excited about your pop-up promotion with social media before, during and after the event Pop-up promotions have become an increasingly popular marketing tool for small to mid-sized businesses, and some people even claim that they are better at launching and growing a small business than social media. But there doesn’t have to be...