Get back to your early entrepreneur days by remembering these 3 important business lessons I have such fond memories of my childhood summers, growing up in small-town Michigan. Riding bike around the neighborhood with friends. Playing kickball at the local playground. And yes, the summer lemonade stand. What’s better than a little money in your...
Cryptocurrency vs. mobile wallets – which digital payment solution is right for your business in the future? The days of hauling around a fat, overstuffed wallet are drawing to a close. Thanks to mobile wallet services like Apple Pay and Google Wallet, consumers don’t need to jam all of their credit cards, debit cards, coupons...
Targeting the right prospects with the right mailing list is key to success I’m just going to come out and say it: The mailing list is the most important part of a direct mail campaign. And I’ll take it a step further: Using direct mail without in-depth knowledge of mailing lists (or access to someone...
Customer service marketing opportunities and best practices that will help you attract and retain customers As a business you work hard to attract customers. You may even spend a lot of marketing dollars to generate valuable leads that convert into sales. So once you got them, you certainly want to keep them. Good customer service...
Low-cost digital marketing strategies that engage your target audience and make your campaigns more successful What are the best (and least expensive) ways to engage customers with your brand and product? For small businesses and others in the B2B realm, digital marketing (as a variant on experiential marketing) may be the best answer to that...
How to get to know your target customer well enough to move them to action and get results Marketing in the digital age is about more than relaying a message. It’s about finding new ways to engage your target audience and interact with them in a meaningful way. Successful engagement leads to customers taking action —...
Subscription-based business model best practices that maximize revenue Bose may become the latest company to enter the thriving music subscription service market, TechnoBuffalo speculated in December, commenting on the company’s recent quest for a user experience designer familiar with Pandora, Spotify, or Google Play. This development follows on the heels of Bose partner Apple’s acquisition...
Follow these rules to plan and execute successful direct mail marketing campaigns this year For most businesses, January is the “make a plan and start executing” month. Everyone is focused. Everyone is pumped up and ready to reach the goals they just set for the year. With this in mind, I wanted to come up with something...
Ways small businesses can extend the holiday spirit to show customer appreciation throughout the year with a business thank you note You opened your inbox on Christmas Day and found several season’s greetings e-Cards from your clients and service providers, right? The practice is a charming one in the business world, but unfortunately, it, too,...
How mobile marketing campaigns and strategies are essential to reach on-the-go customers If the idea of a mobile marketing campaign feels like a strategy reserved only for large companies with massive technology infrastructures, you might be surprised to hear that you’re missing out on what can be a highly profitable marketing channel that provides a...