Holiday marketing strategies small businesses can use to ring in last-minute sales It’s getting close to crunch time for holiday marketing! If you don’t have your direct mail campaigns scheduled already, make that priority numero uno, because if you wait any longer, you’ll probably need to pay a rush fee to get them out in time....
Save marketing dollars and maximize your results by avoiding these direct mail marketing mistakes You’re probably pretty adept at risk management. I mean, if you’re still in business – at any level – you’ve made choices that either increased or decreased your risk of failure. Some of them panned out. Others probably didn’t. Point is: As a...
How to zero in on your unique selling proposition (USP) to set your business apart from the competition Successful businesses know what makes them special to customers or their market and they “own it”. As a small business you are often facing strong competition from your local market and from the big brands. If you offer a...
How social media pay to play is driving more businesses back to email marketing Businesses large and small quickly jumped on the social media bandwagon over the last few years to take advantage of so-called free marketing opportunities on social media sites like Facebook and Twitter. Many businesses simply abandoned developing an email marketing strategy in...
Business benefits of accepting credit cards for payments and how they can impact your bottom line You may still believe “cash is king,” but studies show that today’s consumers are more profitable to your business if you accept credit cards — despite the processing fees you’ll incur as a result. According to data compiled by...
Tips and advice on different mobile marketing tactics you can use that will separate you from your competitors and keep your customers coming back Marketing budgets can be tight and staff resources can run low. Knowing how to leverage easy-to-use and low-cost marketing tools is, as a result, critical for small businesses. Thankfully, there are...
How to make sales prospecting calls work for your business with successful cold call techniques There are those who claim that the age of social media has rendered cold calling dead; “Not true,” says Smart.com. Countless industries, like insurance, still benefits from savvy cold calling techniques. Cold calling is not dead – it’s merely evolving...
How businesses can use customer service policies, improved communications and loyalty programs to build lasting customer relationships Most businesses know that it costs a lot more to get a new customer than it does to keep an existing one. Yet many businesses overlook simple ways they can make sure their customers are happy and remain...
Using address verification to improve data quality for more effective direct marketing that maximizes your marketing budget Data is king in the direct marketing arena, but data quantity isn’t as important as data quality. You don’t want to spend a good chunk of your marketing budget sending out direct mail campaigns to untargeted customers, so...
Strategies to help make direct mail marketing campaigns a more cost-effective investment that produces a better ROI for your business When was the last time you checked your mailbox? If the answer is, “I don’t remember,” you might be forgetting a major marketing opportunity. In our increasingly digital world, direct mail campaigns are still an...