How VerticalResponse and Constant Contact email marketing services can help you create coupon deals and offers for customers and prospects via email or sharing on social media sites like Facebook and Twitter Many email marketing services are adding more bells and whistles to their standard email marketing programs to help differentiate them from competitors. Social...
Constant Contact’s new SaveLocal tool combines local coupon offers and deals with their industry leading email marketing software for one easy-to-use online sales tool that creates loyal, repeat customers Online local coupon deals are quickly becoming a valuable tool for businesses to generate additional sales. In tight economic times, consumers are looking for ways to...
Improve sales follow-up with business card leads by using a smartphone scan app to electronically organize and integrate contacts into your email marketing software program Let’s face it, business cards are quickly becoming more and more of an outdated source of information in today’s electronically evolving world. While they are still essential for keeping up...
From demographics to buying behavior traits and customer interests, learning more about your ideal customer and your target market will help you maximize your marketing campaign budget and revenue results Businesses continue to make investments in their marketing by expanding online advertising, direct marketing and lead generation campaigns. But are they spending their money wisely...
Studies show that a small increase in customer retention can increase profits by at least 25%. Learn how to keep loyal customers and boost profits with 5 easy customer retention tactics to increase sales With the large number of options that customers have today, it is becoming increasingly tough to bring customers back to your...
With some updated ideas and integration of social media, these tried and proven, back-to-basics marketing strategies and tactics can still be effective generating sales leads, inquiries and revenue for small businesses in a local market In a world of online marketing and social media, sometimes tried and proven marketing tactics can be a refreshing change...
The creation of an eBook can generate income as well as help a business build an industry reputation with additional exposure to their products, services or expertise As eBook readers become more popular and accessible, many small businesses are finding that the creation of an eBook can be a great way to position themselves as...
New mobile tag reader technology enables businesses to get tech savvy and extend marketing beyond printed marketing materials with QR codes Many large consumer electronics manufacturers were the first businesses to adopt the new mobile tag reader technology to enable quick & easy comparison shopping at stores. Consumers can simply scan a mobile tag (also...
Small business communication strategies can leverage cost-effective email marketing newsletters to build key customer relationships and sales With thoughtful planning and execution, an email marketing newsletter can be quite effective for businesses looking to build relationships with customers. The development of an email marketing newsletter should balance business aspirations with realistic goals. Carefully planning intended...
How small businesses can learn from micro-targeting techniques used by the Obama campaign to reach target demographics with the right messages to win the election It is clear that President Barack Obama won reelection in the 2012 race for U.S. President because he was able to secure votes from a more diverse demographic of voters...