Make your business New Year resolution to start the year with an integrated marketing plan that clearly outlines your business objectives and the marketing strategies and tactics you plan to use to achieve them An annual marketing plan helps keep businesses on track with goals and objectives for the year and ensures that marketing opportunities...
Promotional ideas for businesses and merchants to increase local sales and shopping opportunities during annual Small Business Saturday event Since the launch in 2010, Small Business Saturday gives local small businesses new promotional opportunities to encourage patronage within their local markets… and each year the opportunities get bigger and bigger as Small Business Saturday popularity...
Low cost marketing tools and resources that innovative small businesses should seek to leverage as part of an integrated marketing strategy While the basic principles of marketing never seem to change, the marketing tools that businesses can utilize to attract and retain customers continues to evolve. The good news for small businesses is that many...
Survey shows low-cost marketing tools like word of mouth, social media and networking lead the list of marketing tools small businesses see as critical for gaining business Most small businesses will evaluate the effectiveness of the marketing tools they utilize based on their return on investment. Marketing tools that require a low investment and deliver...
Limited staffs and tight budgets are making self-serve marketing tools more attractive to small businesses With a tough economy and an even tougher business environment, small businesses need all the help they can get with marketing their products and services. Many small business are owner operated with hands-on owners that must wear many hats… yes,...