content marketing trends

Top Content Marketing Trends for 2018

Are your content marketing plans & strategies prepared for 2018? Follow these content marketing trends for the upcoming year. Consumers are highly savvy. Especially as the world becomes more and more mobile, it is important that content marketing strategies keep up with demand. According to a recent B2B content marketing report by the Content Marketing...

steps marketing plan

What are the First Steps of a Great Marketing Plan?

Small businesses need to follow these important steps when developing a solid marketing plan based on data-driven objectives and decisions According to SBA.gov, there are 28.8 million small businesses just in the United States. Therefore, in order to stay competitive, grow your business and maximize your revenue, you need to build a solid digital marketing...

strategy ideas

Staying Ahead of the Competition in an Over-Saturated Market

Strategies for your small business to stand out from the pack when your industry niche is over-saturated with competition There are SMBs and startups around every corner, which makes it more difficult to stay afloat and beat the competition in the modern business world. It’s most likely that your industry niche is already over-saturated. However,...

new restaurant tips

Opening a New Restaurant? Here Are 4 Budget-Friendly Tips

Tips for starting a successful new restaurant business on a tight budget – from menus that sell to startup restaurant marketing In 2010, there were 27.9 million small businesses in the United States, and studies show those numbers have only continued to rise in subsequent years. That’s because forming a small business is a great...

startup marketing campaign

Launching a Startup Marketing Campaign on a Tight Budget

Strategies for creating startup marketing campaigns to get your new small business up & running (without a big budget) Running a startup business is difficult enough. Marketing your startup on a tight budget is even more difficult. But, without marketing, there is no way of spreading the word out there or hoping that your business...

thought leadership marketing

Thought Leadership 101: How to Make Content that Actually Matters

4 steps your business can take to create memorable content as a thought leader For half a decade now, the importance of creating content has been drilled into the minds of business owners by marketing experts and executives. That is why recent studies have shown that the average organization now allocates nearly 30% of their...

boost marketing

Top Tips to Boost Your Marketing Productivity

Writers are not the only ones who get a block in their creative process. Marketing also requires ingenuity, and specialists in this field also get stumped. It doesn’t help that marketers have to deal with various tasks at once. From liaising with clients to team meetings and revisions, a marketer’s job is so wide-ranged that...

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