There is one thing all small business from around the world share and that is the fact that they operate with a really limited budget. With a very slim margin of error, the need to put every penny to good use is very obvious and even palpable. When it comes to marketing, the need to...
With technology becoming more advanced every single day, expanding your business globally is easier than ever. Still, this doesn’t mean that just anyone achieve global success. It takes a lot of time and effort in order for one to do so. That’s why we have come up with 5 tips that are guaranteed to help...
4 tips that will help move your growing small business or startup toward success The uninitiated believe that business growth is something that just spontaneously happens. You have a good idea, you make a solid plan, you give it a little push and there you have it. Your business grows exponentially and everyone lives happily ever...
SPONSORED POST Kabbage helps small businesses get the funding they need to grow. We have funded $1.6 billion and are trusted by 100,000+ small business owners. Having a well thought-out marketing plan is essential for small businesses, especially in the early stages when generating demand and building a customer base. During this growth phase, your...
Quick question: What’s your marketing budget? If you’re like many small business owners I’ve talked with, you might not have an answer. I know marketing budgets aren’t super sexy – but they are DIRECTLY CORRELATED to your business growth. Consider these numbers: Companies that grew 1-15% year over year spent an average of 16.5% of their revenue...
Running a small business is a full-time job. How’s that for the understatement of the decade? More like two or three full-time jobs! On top of keeping up with the books, hiring and training staff and staying on top of industry trends (and hundreds of other tasks), you need to market your business – if you...
One thing that isn’t talked about enough is ensuring that your marketing works. I don’t know if maybe it’s because the topic is boring, but it is a little alarming how much it isn’t discussed. I’m sure you’ve been there in the board room or even with just some friends, talking about some amazing marketing...
In-house digital marketer vs. outside agency – what is the best choice for your business growth? In order to grow, small businesses need to decide whether they should employ an agency or an in-house digital marketer. By understanding what implications this may have for your business in terms of cost, experience, roles, and expertise, you...
Many small business owners and entrepreneurs want to encourage their kids to develop their own business someday or help inspire the next generation of entrepreneurs. Don’t you wish someone shared with you everything you know now when you were a kid with your first business idea? My First Startup is an educational comic book that teaches...
Strategies to put tracking and measurements in place to determine marketing return on investment Measuring ROI (return on investment) for your small business can be a big challenge, but it’s critically important when evaluating the success of your marketing efforts. You want a deep understanding of what is working and what is falling short to...