Best practices for posting and engaging on social media sites like Facebook, Twitter, Instagram and more [includes INFOGRAPHIC] It’s true what your mother told you — minding your manners is important! It’s just as important over an internet format as it is in real life. It may be even more important due to the absence...
Maintain a professional image on LinkedIn by avoiding these obvious mistakes with the personal profile picture you choose One of the first rules of LinkedIn is that it is not Facebook. When it comes to individual profiles, Facebook is personal and LinkedIn is business. LinkedIn is a professional networking site that should be reserved for your...
As the formerly free social media platform turns into a paid site, businesses should reevaluate their Facebook strategy and investment When small businesses first discovered Facebook it seemed to be the answer to all their small business marketing challenges. They could reach customers and prospects directly through a Facebook business page without spending a dime....
Tips for choosing a post topic, writing your first post and promoting posts to expand the reach of your expertise on LinkedIn LinkedIn has become much more than a place to find your next job. It’s a place to showcase your expertise, network, generate sales or partnership opportunities, build your personal brand and gain exposure...
Build your LinkedIn strategy with Company Pages for more engagement, traffic and real customer opportunities When I first started out with my LinkedIn marketing strategy it was all about groups. I thought groups were the best way to reach new people and promote our small business… more so than a Company Page. And at that...
Understanding the importance of your “talking about this” number really means and how can you improve it Small business owners with Facebook business pages have been obsessed with how many likes their page has acquired. But there is another important metric that often gets less attention by business owners – partly because they don’t quite...
How retail businesses are using social media to promote Black Friday deals Last year, Black Friday attracted 247 million shoppers who spent nearly $60 billion dollars, according to the National Retail Federation. The numbers could be even higher this year and, to ensure that they have an ample share of the Black Friday booty, many...
SEO watchers have seen the rise of Google Authorship playing a part in the content marketing puzzle aligned with search results According to Google Webmaster Central, Authorship is Google’s program to build a substantial connection between the person’s Google+ profile and a person’s content on the web. A user’s Google+ account can be extremely important...
Step-by-step how to for changing default feature image on LinkedIn Groups and setting manager choice rotations If you visited any groups after August 21, 2013 on Linked, you may notice that things look a bit different. Most notably the main image at the top of LinkedIn group pages. LinkedIn recently made some nice design updates...
Free Guide on how to take advantage of social media integration tools on your website like social sign on and sharing for better user engagement For many marketers, the power of social media is starting to become very clear. Their investment in social media is beginning to grow leads, company engagement… and most importantly sales....