When I ask people what they think is the most important page on their website, most respond quite simply that it’s their homepage. It’s as if this is a programmed response to a question I should not even bother asking. While it’s difficult to conclusively say whether or not the homepage is any more or...
Businesses needed to implement search engine optimization strategies correctly and avoid making these these SEO mistakes Search engine optimization (SEO) has become more and more significant in recent years. In fact, many larger businesses have dedicated teams to ensure that online strategies are in line with the newest SEO developments. While the strategy will drastically...
Create a strong website landing page to optimize your online marketing results A landing page is the page that someone sees when they first visit your site. Depending on where they are coming from or how they are getting there, this could be any page on your site. But for the purposes of this article,...
How to use 3 important Google Analytics metrics to monitor and improve website traffic For those of you marketers and small business owners not tracking activity on your website, this is your wakeup call: You must start monitoring your website visitors now! It’s easy enough to do, no matter who you are. And it’s critical to...
Tips to boost your local visibility with Google, local directories and other online channels While many businesses strive to gain maximum exposure online, it is important to remember your local market. Especially for those with a physical location, a local audience is perhaps most valuable to their bottom line. Many people turn to the Web to...
Why DIY is the future of small business search engine optimization The problem is one of economics. The days of (relatively) quick and easy website ranking through SEO are over. Back in the good old days of 2010 and 2011 an SEO agency selling Small Business SEO packages could provide real value by making required...
Building or updating a small business website? Here are 3 important things not to overlook in your plans Small businesses are some of the most innovative companies out there. Nimble, passionate, and devoted, these companies are often the best examples of what a business should be. But sometimes they are also the most challenged. With...
Improve your online checkout process to optimize the customer experience and grow sales Whether you’re a traditional ecommerce company, managing the website for a physical store or chain, or an online company selling a product or service on your site, you can benefit from improving the checkout process on your site. Why? A better checkout...
Optimize the content and functionality of these 5 pages that are critical to your website’s success Every page on your website is important. They all serve a purpose. In fact, if you can point to a page on your site that does not serve a purpose, you should get rid of it today. But let’s be...
A traditional website is a thing of the past. Today consumers crave interaction when engaging with businesses on the Web. Applying this mindset into an online strategy will help set a professional website apart from the rest. In order to stay ahead of the competition, all businesses need to be up-to-date with the newest and...